Hey, I am Alyssa.

I help brands connect with the right audiences through smart content and strategy.

Work with me

ABOUT ME

I'm a Marketing & Business Analytics student at the University of Auckland who loves building brands through sharp content and data-informed strategy

I grew a fashion brand's Instagram engagement by 25% and secured 45+ sponsorships — bringing both the creative and analytical sides of marketing together across fintech, fashion, hospitality, and community sectors.

I believe great marketing starts with understanding people. I dive deep into audience insights, trends, and data to craft content and campaigns that actually resonate. Whether it's growing engagement, building brand presence, or driving real results — I bring both the creative and analytical thinking needed to make it happen.

What I Do

From content creation to campaign strategy, here's how I can add value to your brand or team.

Created visually engaging and on-brand content for Instagram, TikTok, and event promotions (e.g., “What’s in my bag” videos).
Executed a uni-exclusive sales campaign for Odd Even by partnering with 15+ clubs, coordinating posts, and designing promo content, boosting engagement and on-campus brand visibility.
Experienced in Gen Z-focused social media strategy, competitor analysis, and content calendar planning to drive engagement and stay on trend.
Secured 45+ sponsors as PR Officer by building strong business relationships.
For Odd Even, led outreach to clubs and influencers to boost campaign reach and engagement.

My Work

Endowus (Fin-tech)
Brand Marketing Intern

Overview Supported a fintech company's integrated marketing campaign across research, content, influencer marketing, and design.
What I Did
- Contributed to the "Invest with Clarity" campaign from planning through to execution
- Conducted market research and assisted with influencer marketing and outreach
- Supported campaign design and creative development
- Created social media content and marketing update posts aligned with brand messaging
Key Takeaway Gained hands-on experience in a fast-paced fintech environment, managing multiple aspects of a campaign — from research and strategy to content creation and execution.
KEA Active Wear (Sportswear)
Marketing Intern
Overview Led a full rebranding initiative for an activewear brand, focused on driving sales growth and building a more consistent brand identity across all channels.
What I Did
- Spearheaded the rebranding strategy to reposition the brand and convert visibility into sales
- Created consistent content for social media to strengthen brand identity and engagement
- Led a website brandstorm to align the online presence with the new brand direction
Key Takeaway Gained end-to-end rebranding experience — from strategy and content creation to website direction — developing a stronger understanding of how brand consistency drives consumer trust and sales conversion.
Odd, Even (Fashion)
Sales & Marketing Coordinator

Overview Managed social media content, campaign planning, and event execution for a Korean fashion retail brand in Auckland.
What I Did
- Modelled and created content for social media including Instagram reels and short-form posts
- Reached out to models and coordinated photoshoots for campaign visuals
- Designed and executed the O-Week sales event from planning through to delivery
- Led outreach to successfully collaborate with 15+ university clubs to amplify the campaign
Key Takeaway Developed a strong mix of creative and coordination skills — from being in front of the camera to managing partnerships and events — boosting Instagram engagement by 25% and driving on-campus brand visibility.
New Zealand ARC (Elderly care)
Social Media Marketing Intern

Overview Supported a healthcare startup's digital presence through content creation, copywriting, and visual design for both Chinese and New Zealand audiences.
What I Did
- Wrote news updates and LinkedIn captions for company events including the ATSNZ Disability Expo 2024 and Aged Care Association Expo 2024
- Designed promotional posters to support event visibility
- Produced all content bilingually in English and Chinese (Mandarin/Cantonese)
- Focused on ESG storytelling to reflect the brand's community values
Key Takeaway Built a well-rounded content skillset — from copywriting to visual design