Hey, I am Alyssa.

I help brands connect with the right audiences through smart content and strategy.

Work with me
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ABOUT ME

I'm a Marketing & Business Analytics student at the University of Auckland who loves building brands through sharp content and data-informed strategy

I grew a fashion brand's Instagram engagement by 25% and secured 45+ sponsorships — bringing both the creative and analytical sides of marketing together across fintech, fashion, hospitality, and community sectors.

I believe great marketing starts with understanding people. I dive deep into audience insights, trends, and data to craft content and campaigns that actually resonate. Whether it's growing engagement, building brand presence, or driving real results — I bring both the creative and analytical thinking needed to make it happen.

What I Do

From content creation to campaign strategy, here's how I can add value to your brand or team.

  • Created visually engaging and on-brand content for Instagram, TikTok, and event promotions (e.g., “What’s in my bag” videos).

  • Executed a uni-exclusive sales campaign for Odd Even by partnering with 15+ clubs, coordinating posts, and designing promo content, boosting engagement and on-campus brand visibility.

  • Experienced in Gen Z-focused social media strategy, competitor analysis, and content calendar planning to drive engagement and stay on trend.

  • Secured 45+ sponsors as PR Officer by building strong business relationships.

    For Odd Even, led outreach to clubs and influencers to boost campaign reach and engagement.

My Work

  • Endowus (Fin-tech)

    Brand Marketing Intern

    Overview Supported a fintech company's integrated marketing campaign across research, content, influencer marketing, and design.

    What I Did

    • Contributed to the "Invest with Clarity" campaign from planning through to execution

    • Conducted market research and assisted with influencer marketing and outreach

    • Supported campaign design and creative development

    • Created social media content and marketing update posts aligned with brand messaging

    Key Takeaway Gained hands-on experience in a fast-paced fintech environment, managing multiple aspects of a campaign — from research and strategy to content creation and execution.

  • KEA Active Wear (Sportswear)

    Marketing

    Overview Led a full rebranding initiative for an activewear brand, focused on driving sales growth and building a more consistent brand identity across all channels.

    What I Did

    • Spearheaded the rebranding strategy to reposition the brand and convert visibility into sales

    • Created consistent content for social media to strengthen brand identity and engagement

    • Led a website brandstorm to align the online presence with the new brand direction

    Key Takeaway Gained end-to-end rebranding experience — from strategy and content creation to website direction — developing a stronger understanding of how brand consistency drives consumer trust and sales conversion.

  • Odd, Even (Fashion)

    Sales & Marketing Coordinator

    Overview Managed social media content, campaign planning, and event execution for a Gen Z fashion retail brand in Auckland.

    What I Did

    • Modelled and created content for social media including Instagram reels and short-form posts

    • Reached out to models and coordinated photoshoots for campaign visuals

    • Designed and executed the O-Week sales event from planning through to delivery

    • Led outreach to successfully collaborate with 15+ university clubs to amplify the campaign

    Key Takeaway Developed a strong mix of creative and coordination skills — from being in front of the camera to managing partnerships and events — boosting Instagram engagement by 25% and driving on-campus brand visibility.

  • New Zealand ARC (Elderly care)

    Social Media Marketing Intern

    Overview Supported a healthcare startup's digital presence through content creation, copywriting, and visual design for both Chinese and New Zealand audiences.

    What I Did

    • Wrote news updates and LinkedIn captions for company events including the ATSNZ Disability Expo 2024 and Aged Care Association Expo 2024

    • Designed promotional posters to support event visibility

    • Produced all content bilingually in English and Chinese (Mandarin/Cantonese)

    • Focused on ESG storytelling to reflect the brand's community values

    Key Takeaway Built a well-rounded content skillset — from copywriting to visual design

Results That Speak

45+ Sponsorships Secured

Through outreach and partnership management

2+ Years of Marketing Experience

Across fashion, fintech, hospitality & community

20+ Events Executed

With up to 150 attendees

Let’s Connect!